Our Mission: build the brains behind the world’s best businesses
Transforming the way teams approach their most valuable asset
Performance starts with the brain.
Top companies obsess over financial capital and strategy, yet they often ignore the operating engine driving it all: the human brain.
FOUND bridges this gap. We set out to provide the platform to optimise the cognitive engine behind your growth, driving measurable value for your business and better outcomes for your people.
Our Founder, Emily Cook, comes from a background in finance, spanning operations, investment banking, structured finance and private equity, experiencing first-hand the dual reality of high-pressure environments.
Some people thrive, others burn out, and many oscillate between the two. During intense periods such as live deals, everything outside work often disappeared. Over time, she noticed the impact not just on her health, but on her cognitive performance. Tasks took longer, thinking felt foggier, decision-making suffered.
For someone driven to deliver exceptional work, this was frustrating. It also raised a deeper question: what does sustainable high performance actually require? That question led her into neuroscience, elite sport and performance psychology, and ultimately to founding FOUND.
Our Team
Meet the Team Behind FOUND
Emily Cook
Emily Cook
Founder & Performance Coach
Former private equity investor & investment banker (7 years in industry) turned neuroscience-informed coach.
Adam Clark
Adam Clark
Founding Partner, Product & Growth
Former commercial and marketing leader with 10+ years building and scaling global brands & products.
Alexandra Paizee
Alexandra Paizee
Principal Scientist
7+ years in data analytics in applied settings and research expertise in cognitive neuropsychology.
%20(500%20x%20180%20px).png)
.png)
.png)
